Fitness and Beauty Magazine

I just want to vent a little about a recent article in "Fitness and Beauty Magazine" This magazine if pretty much the authority on the Chinese Fitness Industry. Recently they published an article on the "studio" concept and how it is the future of Fitness for the 21st century. First of all they didn't give any credit to Pilates for popularizing the "studio" concept. If it weren't for Pilates we would all be exercising in these impersonal Yoga and Fitness Studios. The second thing that ticked me off was that they interviewed 5 "experts" on the "studio" concept and what obstacles there were for development in the Chinese market. Unfortunately, not one of these "experts" had a successful studio. One of them taught Pilates out of his house in the evening after work, but that was as close as they got to a studio expert. The rest were so called industry experts but they were also major advertisers. I think you are beginning to see the connection. You might say; "Yes, but this is very common in China". As a reply I would contend that we shouldn't assume common means acceptable.

Pilates Demo

Ken Endelman, founder of Balanced Body, recently wrote an article about providing free demos to potential clients. Oftentimes the closing rate can be as high as 80%. I have found that it is our most effective marketing tool. Download the article and read for yourself!
q4-Club-Demos.pdf

Allegro I Training

We just completed a great Pilates Allegro course. Mirko Turla did a great job. Here are some pictures below. We will be having Allegro II next month so if you missed it this month there is still time.

Walter and Cathleen practice leg circle on the reformer.

Everyone has beautiful smiles once their bodies were reorganized on the reformer.

Pilates Gets a Gold

Gold medalalist USA Basketball stars Kobe Bryant, Lebron James, and Jason Kidd use Pilates to supplement there workouts. By the way, so do I.

Jason Kidd brings his reformer on the road.